Why Florida Buyers Are Finally in Control Again

By Gail DeMarco

Gail DeMarco is a top-producing real estate professional with over $900 million in career sales, specializing in Florida relocations and Sacramento-area home sales.

Florida’s housing market has entered a new phase: buyer dominance. With inventory rising and competition easing, buyers now have the flexibility to walk away from deals, even cash offers near closing. One agent recently shared a story of a buyer who backed out at the last minute after finding a more appealing property.

This isn’t an isolated case; it reflects a broader trend. Buyers are more selective, and sellers need to stay ahead by fixing issues early and making their homes shine. Without a smart strategy, even a great price won’t guarantee attention. And that challenge starts before the listing goes live.

For sellers, don’t give buyers a reason to walk. Pre-inspections and repairs should be completed in advance to remove any “deal killers,” even minor ones like nail pops. In a market where buyers have options, small red flags can quickly send them elsewhere.

Buyers, the market is working in your favor right now. If you’re waiting for interest rates to drop, proceed with caution because when they do, competition is likely to spike, and sellers will regain leverage. Acting now could mean securing the right home at the right price, without the bidding wars and urgency we’ve seen in recent years.

You may look back once the market shifts and think, “That was my moment. I could’ve had the home I wanted at a price I could manage, but I waited, hoping to save just a little more.” Don’t let short-term hesitation cost you a long-term opportunity.

Whether you’re buying or selling, strategy matters more than ever. Buyers have leverage, but it won’t last forever. Sellers need to adapt quickly to stand out in a shifting landscape. The Florida market is evolving, and success depends on timing, preparation, and strategy.

If you’re ready to make a move, make it a smart, well-informed one. Whether you have questions or you’re ready to take the next step, I’m here to help. Reach out anytime at (904) 640-8000 or gail@gaildemarco.com. I’d be happy to guide you through the process.